After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration ...

Parade. Powerade's new "extra sour" sports drink flavors are finally getting their moment to shine in the limelight. Last ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

Gatorade has long been the leader among sports drinks, those brightly-colored beverages designed to replenish the electrolytes lost when you sweat. Now, its rival Powerade is hoping that a ...

The race to be the number one most popular sports drink continues to heat up amongst different beverage brands. Back in 2023, Powerade underwent a major rebranding, complete with a new look ...

The burger brand is offering Extra Sour Cherry Kicker, Grape Shocker, and Sour Peach Pucker at its soda fountains ...

Interestingly, Powerade actually placed third in overall sales last year, falling behind the increasingly popular sports drink Body Armor, which reported earnings of $1.49 billion in 2023.

Gatorade has long been the leader among sports drinks, those brightly-colored beverages designed to replenish the electrolytes lost when you sweat. Now, its rival Powerade is hoping that a ...