These stainless steel and plastic insulated bottles promise to keep your drinks cold on hot rides. How do they perform in ...

After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

The case is still in its early stages. Coca-Cola slammed with class-action lawsuit over allegedly misleading drink labels: ...

Parade. Powerade's new "extra sour" sports drink flavors are finally getting their moment to shine in the limelight. Last ...

Some bottles still list it, however, suggesting Coca-Cola Co. may have started phasing it out recently. A representative for the Atlanta-based company confirmed Sunday that its Powerade brands are ...

Mukesh Ambani-led Reliance is reportedly using its tested strategy of competitive pricing to disrupt the sports drinks market in India, as its Spinner drinks will be priced at Rs 10 for 150 ml ...

Global soft drinks major Coca-Cola Europacific Partners (CCEP) is set to launch a raft of energy and sports drinks NPD into multiple markets, as the category continues to deliver robust and growing ...

Powerade has launched its newest product, Powerade Xtra Sour, expanding its portfolio of sports drinks with three bold ...

Ahead of the college football season, sports hydration brand POWERADE has kicked off their latest marketing campaign featuring a star-studded roster. In a new commercial that debuted on Thursday ...

Instead of touching the Powerade bottles, he blocked them with a sign of his primary sponsor, Lowe's. This move cost him $10,000, as NASCAR deemed Johnson's actions "detrimental to stock car racing." ...