Ford extended its employee pricing through July 6. The pricing strategy drove market share gains for Ford. Investors will ...

The following six strategic pricing approaches offer a roadmap to protect your margins while maintaining customer trust ...

Realme is enhancing its marketing strategy as it launches the GT 7 Series, aiming for innovation over competition based on ...

The autonomous nature and adaptability of artificial intelligence (AI)-powered pricing algorithms make them attractive for optimizing pricing strategies in dynamic market environments. However, ...

Why does a product priced at $29.99 feel like a better deal than one listed at $30.00? Or why do messages like “only a few left in stock” prompt people to buy faster than they planned? These aren't ...

When you bring emotional intelligence into the mix, the focus shifts to how people perceive prices—creating a model that's ...

The automotive retail industry is experiencing fundamental modernization. While much of the conversation has centered around ...

Out of all the 4Ps, marketers are least likely to have influence over place. But the marketing function can bring valuable ...

The autonomous nature and adaptability of artificial intelligence (AI)-powered pricing algorithms make them attractive for optimizing pricing ...

Price is one of the essential elements of the four P's of marketing, which include price, promotion, place and product. Choosing the price of a product or service should not be done in a haphazard ...

Following the turn of the millennium, many American manufacturers were caught off guard when Chinese imports began surging ...