Procter & Gamble beat second-quarter sales estimates on Wednesday, as the Pantene shampoo maker's efforts to bring newer versions of its products to the market across various price tiers attracted more customers in the United States.

More consumers are purchasing goods in bulk, the retailer says. It's one way shoppers are coping with lingering inflation anxieties.

Procter & Gamble topped expectations in fiscal 2025's Q2 with strong revenue figures, but it continues to face challenges with supply chain costs.