Building A Powerful Employer Brand: 3 Tips From A Seasoned Expert
Companies invest heavily in building strong brands for their products and services, but if they want to have the people to ...
Volvo’s head of sustainability on why the brand tweaked its ‘EV or bust’ strategy
“We reduced the ambitions we had set to go 100 percent electric by 2030,” Vanessa Butani, head of global sustainability at ...
Will It Be A ‘Wicked’ Christmas? Movie’s Brand Partnerships Set To Capture The Holiday Market
With a vast licensing network, Wicked is poised to be a major commercial force, following a playbook similar to the success ...
5 Types of LinkedIn Content to Level Up Your Personal Brand as a Thought Leader
LinkedIn is a powerful platform for thought leaders to build their personal brand, establish credibility and connect with a ...
Students aren’t slackers, they’re goldmines
With Freshers' Week in full swing at universities across the country, Louise Millar, strategy director at Seed, explains why ...
What does MINISO mean and why is the brand called that?
MINISO is a brand that has conquered the market of kawaii aesthetic fans with its wide variety of affordable products ...
The Financial Express6h
Jockey’s Nihal Ranjan on company’s market adaptation and strategies for growth amid evolving consumer preferences
Page Industries’ revenue from operations declined 2.8% to Rs 4581.67 crore in FY24 from Rs 4714.19 crore in FY23 ...
Mastercard pushes multi-sensory branding
IN a move which sought to pull customers beyond transactions, global payments giant Mastercard has been accelerating its push ...
Your Story44m
Gain 1,000 LinkedIn followers monthly with these strategies
Learn proven strategies to grow your LinkedIn following by 1,000 each month. Build your brand, engage your audience, and ...
The Financial Express5h
Brands tune into India’s music festival boom amidst rising demand and marketing challenges
Last weekend, 28-year-old Sriram SL, a Delhi-based professional, found himself in the 10,000th position in a massive online ...
Manila Bulletin3h
Fun-filled activities mark Ayala Avenue’s car-free Sundays’ first anniversary
The Car-Free Sundays initiative at Ayala Avenue was a natural extension of this vision, as the company sought to create a ...
The Week3h
Green Giraffe Media Partners with BigCash for New TVC Starring Nawazuddin Siddiqui as Celebrity Brand Endorser
Green Giraffe Media proudly launches a dynamic TV campaign for BigCash, featuring renowned actor Nawazuddin Siddiqui as the celebrity brand endorser. With the tagline "Bade Kaam Ka Khel", the campaign ...