How are generative artificial intelligence (GenAI) tools being integrated into consumer product companies? Do they improve ...

Daimler Truck North America (DTNA) has appointed Joanna Buttler as general manager of product strategy and market development ...

Growth marketing leverages experimentation and iteration to drive business expansion. It emphasizes data-driven decisions ...

In her new role, Joanna will oversee the development of DTNA’s product portfolio, both short- and long-term, and spearhead ...

Chris Masingill, Chief Executive Officer of St. Tammany Economic Development Corporation (St. Tammany EDC), has announced the ...

With the launch of the #AankhBandKarkeLeLo campaign, Crompton aims to reinforce the deep trust that Indian households have ...

Raianne Reiss is now the chief marketing officer of Skillsoft.The announcement:Skillsoft Corp. (NYSE: SKIL) (“Skillsoft” or ...

The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations ...

The introduction of tax rates based on sugar and sodium content is causing a major ripple in the consumer goods ...

That experience taught me a lesson I would never forget: marketing can't fix a broken product, a confused value proposition ...

Organizational shift to four business units sharpens market focus, strengthening AI-powered product development, customer experience, and operational scale ...