How are generative artificial intelligence (GenAI) tools being integrated into consumer product companies? Do they improve ...

Daimler Truck North America (DTNA) has appointed Joanna Buttler as general manager of product strategy and market development ...

Growth marketing leverages experimentation and iteration to drive business expansion. It emphasizes data-driven decisions ...

In her new role, Joanna will oversee the development of DTNA’s product portfolio, both short- and long-term, and spearhead ...

In today’s phygital world, most marketers believe that AI-driven hyper-personalisation will revolutionise marketing. Yet, ...

Chris Masingill, Chief Executive Officer of St. Tammany Economic Development Corporation (St. Tammany EDC), has announced the ...

With the launch of the #AankhBandKarkeLeLo campaign, Crompton aims to reinforce the deep trust that Indian households have ...

Raianne Reiss is now the chief marketing officer of Skillsoft.The announcement:Skillsoft Corp. (NYSE: SKIL) (“Skillsoft” or ...

First-party data ensures accurate information because it’s derived from observing real people and can only be obtained by purchasing through authorized sources. These real-people audience insights can ...

Discover how expert consulting in CPG strategy, technology, and sustainability empowers brands to bridge the innovation gap ...