Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

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A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help ...

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In today's age utilizing email marketing remains a proven way to engage and connect with customers effectively. However the ...

As consumer behavior continues to shift toward digital platforms, companies that neglect having a strong digital marketing ...

Here's how to do online selling properly. Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly. Use SMS messaging ...

As a business ... Invest in marketing and innovation. Investing in marketing and innovation is essential for staying competitive and driving growth. A well-executed marketing strategy can help ...

NEW YORK (AP) — Small Business Saturday — the Saturday after Thanksgiving — is coming up. But it doesn’t always translate to ...