Characteristics of Prospect Theory Prospect theory suggests that humans tend to prefer certainties over probabilities. For example, suppose that you have a choice between being given $50 or a 50% ...

Prospect Theory is the name of the concept developed ... not just how you chose things you buy. For example, if you want to judge how bright the lights are in the room, then the amount of light ...

How public health messaging can be improved by behavioral science modeling ...

Prospect theory and public health messaging The theory suggests that people are irrational in their decision-making. For example, it demonstrates that when certain messages are framed in positive ...

so you’d think prospect theory might have something to say. Well, Mark Kleiman makes the case here, and he thinks that reluctance to perform mass vaccinations is a good example of framing ...

Prospect Theory is the name of the concept developed by Nobel-prize ... Moreover, where you started affects your judgments on all things, not just how you chose things you buy. For example, if you ...