Ford vs. Ferrari: Blue oval brand to return to top level of endurance racing and Le Mans in 2027
Ford Motor Company will return to the top level of prototype sports car racing in 2027. The automaker will be back in the World Endurance Championship series with a factory team that will compete at ...
slicksandsticks8h
Josh Bilicki Lands Huge Sponsorship Boost for 2025 as Major Brand Extends NASCAR Partnership
Josh Bilicki lands huge sponsorship boost as Rita's Italian Ice extends partnership, fueling excitement for the 2025 NASCAR ...
PowerSports Business21h
Answer Racing and ProTaper launch dealer-driven rider support program
Answer Racing and ProTaper's new rider support program that partners the companies with local dealerships to support motorcycle racing.
F1 Champion Brand Joins NASCAR As Justin Marks and Pitbull Strike Gold
Justin Marks and Pitbull's Trackhouse Racing team partners with Red Bull in a landmark sponsorship deal, marking the energy ...
Sports Business Journal1d
Campbell's brand Lance gets into NASCAR with Joe Gibbs Racing deal
Campbell’s Company cracker brand Lance is getting into NASCAR with Joe Gibbs Racing as part of Campbell’s broader ...
Joe Gibbs Racing Partners With $2 Billion Brand Ahead of 2025 NASCAR Cup Series
Joe Gibbs Racing announced a multi-year sponsorship with King's Hawaiian, replacing FedEx on Denny Hamlin's No. 11 car ...
The Porsche 930 Turbo Launched a Brand and a Racing Destiny
By modern standards, the 930 feels crude, but its blend of effortless on-boost pace, exaggerated design cues, and ...
Cycle News1d
Answer Racing and ProTaper Launch New Dealer-Driven Rider Support Program
Answer Racing and ProTaper, Turn 14 Powersports family of brands, have announced a new rider support program, which partners ...