In the 1980s, real estate agents had to advertise properties in the newspaper to compete. With no internet, almost no exclusive listings, and no co-broking, the only way to attract customers ...

As malls turn into entertainment hubs and office complexes include shops and cafes, real estate developers are finding new ...

In a recent shift in real estate investing, from design-heavy, blue-chip properties to alternative ones for massive returns, one private equity firm, Patriot Holdings, applies a blue-chip ...

Audience Town, an ad tech startup targeting the real estate industry, raised $6.1 million in seed funding. The company uses public property data to help advertisers target home buyers and owners.

How to decode real estate ads TODAY real estate guru Barbara Corcoran takes a look at the 12 most overused words and what they really mean. Aug. 10, 2007, 1:52 PM EDT / Source : TODAY ...

While browsing Facebook on his phone, he clicked on a real-estate ad offering to estimate his home’s value. His future listing agent, who paid for the ad, was waiting.