While you never technically need an excuse to go to Ulta, I'm about to give you a great reason to head to your local store ...

E.l.f. Cosmetics is making the magic of color analysis accessible with the launch of their new tool: color e.l.f.nalysis.

SHOPPING: A £35 matte eyeshadow palette that has been described as 'like applying silk' is being hailed 'perfect on older skin' by mature women.