When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...

The restaurant chain wants to revive sales with a new look and food offerings, but many are unhappy that nostalgia isn't on ...

Cracker Barrel had an awful day on Wall Street on Thursday (Aug. 21). According to MSN, after revealing a new logo which is ...

Cracker Barrel joins Target, Bud Light and other companies facing public outcry over corporate decisions as its new logo ...

Conservative activist Robby Starbuck criticized Cracker Barrel's rebranding efforts and corporate policies, claiming the ...

Cracker Barrel's attempt to rebrand with a new logo isn't going as well as the company had hoped. The company is in the middle of a $700 million identity renovation to include new TV commercials, a ...