Often, the only way to localise very expressive brand typography is to design new, custom type. This is, of course, a big ...

In her new music video for ‘Type Dangerous,’ the singer swaps her forever font, Friz Quadrata, for another serif typeface.

But for many advertising and design enthusiasts, the question remains: Why is Coca-Cola’s logo red? Many brand logos have hidden messages or stories behind their design, and Coca-Cola’s is no ...

She writes and speaks on human-centered storytelling—and its power to drive business results. Vivian S. Lee, MD, is an executive fellow at Harvard Business School and a senior lecturer at ...

My wife, Heather, and I moved to Austin, Texas, where I’d grown up, and I used the physical and psychological separation from the company to do some soul-searching. Explore HBR HBR Store About ...

Nintendo is suing accessory firm Genki for trademark infringement after it shared renders of a Nintendo Switch 2 "mockup" months before Nintendo revealed official images of its new console. Cast ...