Slendertone - sounds like a gimmick but it really works, supplementing a healthy lifestyle. For busy people there’s no easier way to a flatter stomach. This article originally appeared on The Memo.

Around six months ago, Slendertone - the Irish fitness company known for its corny TV infomercials promising six-pack abs in mere weeks - launched a new toning belt device, called the Abs8. Now ...

German startup Antelope Club is looking to make fitness training more effective with its new electrical muscle stimulation suit. It's essentially a giant Slendertone that will work on more than ...

I always thought that those as seen on TV-style ab-toning belts were a con, with only the most credulous of fools being taken in by them. "That's not a way to get fitter," scoffed my internal ...

Slendertone is made in Bunbeg in Co Donegal where 150 people are employed. Another 60 people work at BMR's head office and research and development operation in Galway.

The technology industry is currently experiencing a bit of a love-in with the fitness world. The likes of Jawbone, Fitbit and even Apple have released wearable gadgets dedicated to making you ...

Slendertone has appointed Cirkle to handle its six figure consumer and social account. The muscle toning specialist has asked the agency to raise the profile of the company through a 'Focus on ...

Body toning brand, Slendertone, is hitting TV screens this month to promote the launch of its new System-Mini product. Produced by Manchester’s Viv’id, ...

Galway-based company Bio Medical Research, the parent company of Slendertone, has returned to profitability for the first time since 2002. Results filed with the Companies Registration Office ...

Maintaining a healthy and fit lifestyle can be a real struggle for some, especially in this day and age of social media overload and technology takeover.

Companies that promoted a product called 'Slendertone' as a way to tone and firm the body with no effort by the user, have been found guilty of breaching the Trade Practices Act.

The Slendertone Unisex Abs7 rechargeable toning belt is now available for just £70, reduced from £149.99. This deal expires at midnight on Jan. 8. Mashable Deals ...