Chesapeake Baysox are expanding thee partnership between Oyster Catchers and Cervivor with a redesigned logo and plans for ...

When it comes to social influence, knowing how people are connected matters more than simply knowing lots of people, found ...

Clarity and consistency should always be in full synchronization with the content when it comes to your brand’s identity, ...

The most effective CEOs today build trust and brand value by leading with authenticity and personal conviction.

Engaging with consumers and clients has traditionally been the purview of customer service teams and chief marketing officers (CMOs) who communicate with customers through advertising and messaging.

“And because it’s a promise, a brand has to stay true to its values. It’s born from culture . . . brands emerge from culture ...