Heriot-Watt University Dubai’s Dr. Stavroula Kalogeras on how transmedia storytelling is transforming outdoor advertising.

The movie chain has updated its iPhone app to let consumers scan 25 movie posters to learn more about ... additional digital content from a print ad. Versus a QR code that takes up room on ...

The effect was the same for content featuring specific food products or with only branding, such as logos for companies like ...

Out-of-home advertising, long associated with roadside billboards and subway posters, is undergoing a ... The formats themselves are also evolving. While static billboards still play a role ...

Plans for a digital advertising screen near South Shields Town Hall have been refused by council development bosses, ...

Plans describe the proposed digital sign as a "wall-mounted D-Poster display ... ground "displaying multiple static advertisements on rotation". There is no advertising sign on the building ...

Inhibition of GSK-3β may inhibit tumor growth and improve survival through several complimentary mechanisms that include enhancement of chemotherapy activity, activation of innate anti-tumor immunity, ...

Garima’s topic, "OOH as an Integral Part of Public Space Design," painted a picture where advertising transcends its ...

The Emmitsburg Antique Mall stands as a monumental time capsule in northern Maryland, drawing treasure hunters from Baltimore ...

Roku received a lot of pushback from customers after testing a feature that would auto-play video ads at device startup back ...

Mudvayne will mark the 25th anniversary of their classic album, L.D. 50, on a Fall 2025 US tour, while support act Static-X ...