Measuring affiliate marketing success requires customized metrics that reflect brand goals, drive incremental impact and ...

As you prepare your business for 2025, commit to understanding both your business goals and your audience’s expectations.

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help ...

Sean Gardner discusses how dealership teams can drive sales and customer loyalty through personal marketing strategies.

Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...

or they sound like “marketing speak.” So, what do you do? The most successful positioning statements include a promise that’s ...

Nick Hower, founder of Kitchen Sink Studios, a brand strategy company, has launched a new concept with Giddy Up Strategies to focus on less advertising and more alignment.

Launching or redesigning a product in the consumer tech space isn’t a walk in the park—it’s more like navigating a minefield ...

Digidarts marks its 10-year milestone with the launch of DashIQ and D-Immune, emphasizing client success and continuous ...

Imagine being part of a virtual meeting where each participant views the same presentation, but it’s uniquely tailored to their preferences. Some see data in diagrams, some as concise bullet ...

In today's digital landscape, social media has become essential for business success. With billions of active users across ...

Imagine flawlessly orchestrating your brand's message across every platform. Insights from a business owner and a CEO will ...