This logo will literally blend the two worlds, on a gradient from Twitch purple to whatever. “It will be used by our creators in a gesture of partnership and co-branding,” says Johnson.

Ahead of the annual TwitchCon event in San Diego, Amazon’s livestreaming firm Twitch is changing its logo and branding to reflect its goal of empowering communities to create together.

The Amazon-owned streaming platform for gamers now features a new logo, icon, font, color, and more. Twitch announced the news in a blog post and press release today: So the next step was clear.

Twitch has a new look, including a refreshed logo, that the company said was inspired by Twitch’s vibrant gamer community. The brand refresh, announced in a press release on Thursday, comes ...

The Twitch logo at the Tokyo Game Show in September 2018. Martin Bureau / AFP via Getty Images Dec. 13, 2022, 9:35 PM EST / Updated Dec. 14, 2022, 6:16 PM EST ...