Unrivaled’s an instant hit, but can the new women’s basketball 3×3 league sustain?
Unrivaled landed deep-pocketed investors, a TV deal and the top players. Will that be enough to make it a long-term success?
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Unrivaled Opportunity: How Under Armour, Skechers and More Sneaker Brands Can Capitalize on the Women's Basketball Movement
The moment women's basketball fans have been patiently waiting for his finally here. Unrivaled, the new three-on-three ...
Lexie Hull 'So Excited' to Team Up With Kate Martin for Athleta Apparel Partnership
Indiana Fever standout Lexie Hull spoke with Women's Fastbreak on SI about her new Athleta partnership, playing with Angel ...
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Unrivaled’s an instant hit, but can the new women’s basketball 3×3 league sustain?
As fans filed into the 850-seat Wayfair Arena on Friday night for the opening night of Unrivaled, they sported a tapestry of WNBA gear. But many wanted new apparel, too, crowding into the gift ...