WWE has filed over a dozen trademarks on the new SmackDown logo, the monogram that is featured on the microphone flags, and a ...

The Last Dance poster is out, previewing the upcoming film’s introduction of Venom Horse, a creation from the movie that has ...

After playing the inaugural season without them, the Professional Women’s Hockey League (PWHL) unveiled the names and logos ...

Oklahoma State will become the first team with an on-field sponsor in the Big 12. On Friday, OSU announced a partnership that ...

Below, take a look at Ad Age’s Top 5 sports marketing ideas for the month.

The name and logo for Pittsburgh’s USLW League women’s soccer team have officially been unveiled. The team will now be known as the Pittsburgh Riveters, with their logo incorporating the iconic image ...

Fossil fuel companies spend billions to use sports as an advertising vehicle. It's time for sports to take climate change ...

Clayton Keller, star forward for the Utah HC, hinted at what could be the team’s official name during an interview with ...