Global testing is not an option but an imperative for your business if you want it to grow and succeed in today's connected ...

In today’s market, most firms must integrate traditional and digital channels and media to achieve marketing synergies. This concentration focuses on expanding traditional marketing theories and ...

So, why not make it easy for them ... of online research before finalizing any large purchase. Mobile rules digital marketing today because most people use it to search and make purchases.

Before the emergence of digital marketing, a tight budget made communicating the business message of startups ridiculously hard. Even today, traditional marketing avenues are all but cost effective.

Indian marketing professionals are getting more tech savvy with the evolution of digital technologies. In an interview with Business Insider, Mayank Kumar, Founder & MD of upGrad said that the ...

When you use links on our website, we may earn a fee. Digital Marketing Institute: Professional Diploma in Digital Marketing is our top pick All of our top picks offer fully online courses and ...

Digital marketing is one of the fastest growing and most in-demand fields today. With consumers spending more and more time ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation.

Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally ... and can’t imagine why any idiot would ...