Adidas attributed the dip to a Yeezy-related decline. The brand terminated its lucrative partnership with Ye, formerly Kanye ...

The brand says it has momentum, though some analysts wonder what will follow the current hype around its legacy Terrace ...

Excluding Yeezy sales from both this year and last ... how to be more American in America and our product pipeline and our marketing activities are lined up to do that … We have tough ...

Kanye West and Adidas reach settlement over Yeezy partnership termination - Sportswear company ended partnership with ...

Adidas has about 1.2bn euros (£1bn; $1.3bn) worth of Yeezy shoes sitting in storage. Mr Gulden said the firm had decided to sell some of the merchandise, instead of donating it, because it did ...

On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...

It relates to a marketing fund that was worth $100 million a year, according to court documents seen by Insider. Adidas says $75 million was paid into two Yeezy bank accounts, but Ye and the ...

Another of West's assets is his unique marketing strategy. West's wife Kim Kardashian West was at the center of his most recent Yeezy 6 season campaign - she stepped out in the new collection and ...

Adidas saw strong growth in Greater China in the third quarter, while sales in North America excluding Yeezy shoes were up thanks to improving brand image, the company said on Tuesday.

Adidas attributed the dip to a Yeezy-related decline ... This is seen in good innovation, strong fashion statements, and marketing that is resonating with consumers," he said.

The end of the partnership left Adidas with Yeezy stock worth over £1bn ... s former global head of entertainment and influencer marketing, to kiss a picture of the German dictator every day.