Ad tech companies grew roughly five times faster than the digital advertising market from 2010 to 2016, according to an ad spend forecast released by Zenith on Monday. The forecast tracked the ...

U.S. ad spend is proving to be relatively resilient and is expected to decline by just 7% this year to $224.5 billion before climbing to $242.8 billion in 2021.

Mobile has been reshaping the way advertisers spend on digital, but the pace is picking up significantly, setting the stage for desktop ad spend to contract even faster than legacy channels. As ...

Zenith also said that ad spending is “beginning to return,” forecasting a 5.8 percent gain for 2021, boosted by the rescheduled Summer Olympics in Tokyo and UEFA Euro soccer championship.

This story was written by David Kaplan. ZenithOptimedia expects online ad spending in the U.S. to grow 23.4 percent this year to $47.5 billion, an upgrade from the 19 percent forecast in December ...

Overall, global ad spend is slowing, as the growth of internet ads shrinks. Zenith forecasts a growth rate of 4.6% this year, down from its March forecast of 4.7% and from the 6.4% growth rate of 2018 ...

Zenith Raises U.S., Global 2020 Ad Forecasts on Olympics, Political Spend. Global advertisers will increase their advertising spend by 4.3 percent to $666 billion in 2020, ...

Zenith: Global Beauty Ad Spend To Hit $15.8 Billion By 2021 - 11/12/2019. In a new report, the agency notes there has been a shift in beauty spending in recent years as magazines and television ...

LONDON—Video entertainment ad spending looks like it will get out of 2020 little worse for wear, according to projections from Zenith Media that see the overall market dipping just 0.2% across 10 ...

Faced with this tough comparison, growth will slow to 5.4 percent in 2023, before the Summer Olympics and U.S. presidential elections help boost it to 7.6 percent in 2024, Zenith forecasts.

But I’m not sure there’s anything I can do about that. Recently, for example, I’ve gotten some e-mail from readers asking what I make of a Zenith ad that features a piss-soaked pair of trousers.

On this timeline Zenith expects global ad spend to hit $705bn in 2021, way above its pre-pandemic peak of $634bn in 2019, before rising further to $873bn in 2024 without catching a breath.