Global advertising expenditures will shrink 9.1% in 2020 to $572 billion before recovering to grow 5.8% to reach $606 billion in 2021 and $636 billion for 2022, according to Zenith’s latest ...

Zenith: Global Beauty Ad Spend To Hit $15.8 Billion By 2021 - 11/12/2019. In a new report, the agency notes there has been a shift in beauty spending in recent years as magazines and television ...

Online advertising grew almost 14% in 2017 to reach $204 billion and account for roughly 38% of global ad spend, Zenith said. ... As for other traditional media, print fell by 15% in 2017, while radio ...

Zenith noted that ad revenues from print newspapers and magazines peaked in 2007 at $164 billion, but will reach just $70 billion this year. The oldest electronic mass medium, radio, is increasing its ...

Representatives from Zenith Media and Katz Radio Group who are among the most esteemed multicultural advertising ... The COVID-19 pandemic altered the advertising landscape for Hispanic radio.

In 2020, Zenith estimates digital media ad spend grew by 3.5% accounting for 54.2% of total U.S. ad spend. Zenith expects digital media to grow by a more robust 9.6% in 2021, totaling $136.3 ...

And that new prediction is up, based on stronger-than-expected growth in the U.S. The new Zenith forecast for U.S. adspend is 4.4% this year, compared to its previous forecast of 3.8%.