Bethel University is joining a growing number of private colleges that are lowering their tuition prices to avoid scaring off prospective students. Why it matters: University administrators believe tuition clarity and transparency will help first-generation college students and those from underrepresented backgrounds realize that Bethel is attainable for them.

Leaders are hoping the new pricing model will bring more transparency for incoming students and their parents.

Tuition will be cut to $25,990 — about a 41% reduction — for the 2025 academic year, though room and board isn’t included in that total.