Some movie theaters hope adding pickleball courts will save their struggling chains
Movie theaters are investing $2.2 billion in upgrades, adding pickleball courts, ziplines, and better seats and sound to their facilities.
Movie Theaters Commit $2.2 Billion to Upgrade Cinemas, Improve Tech, and Even Add Pickleball Courts
The top eight movie theater chains in the country have committed to invest more than $2.2 billion over the next three years in modernizing and upgrading their cinemas with the hopes of getting more people in the door,
Movie Theater Chains Will Invest $2.2 Billion to Bring You Ziplines and Pickleball
Rejoice, movie lovers—your cinematic experience is about to get a whole lot better. On Thursday, a trade organization representing theater operators announced that eight of the biggest theater chains in the U.
Movie Theaters Investing Billions In Upgrades, But We're Just Here For The Zipline
The investment will focus on sound, seating, and amenities, with new attractions like pickleball and bowling at some locations.
Movie Theater Chains to Invest $2.2 Billion in Upgrades Through 2027, NATO Says
Ahead of its annual fall summit, the National Association of Theater Owners says that eight of the top movie theater chains in North America are committed to invest a combined $2.2 billion in modernizing and upgrading their cinemas over the next three years.
Theater owners plan to add pickleball, ropes courses, and bowling to the moviegoing experience
The National Association of Theatre Owners, which represents hundreds of theater chains in all 50 states and across more than 100 countries, announced a $2.2 billion pledge Thursd
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The biggest cinema chains in the U.S. are about to be revamped complete with pickleball courts, ziplines, and bowling alleys… ...
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Major Theaters Spending Over $2 Billion in Upgrades To Bring Audiences Back
While it's great that they're improving things like sound and seating, perhaps adding a pickleball court isn't the best move.