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Super Bowl, Poppi

After Poppi Fumbled Its Super Bowl Marketing Move, Competitor Olipop Went on the Offensive

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.

Behind Poppi’s influencer-led Super Bowl commercial and social campaign

Even with its condensed pregame timeline last year, Poppi managed to set up collaborations with influencers at the Big Game such as Olivia Culpo, a model who was then engaged and is now married to San Francisco 49ers running back Christian McCaffrey, and Keleigh and Miles Teller, who joined Taylor Swift in the Kansas City Chiefs suite.

Direct Marketing News · 2d

Poppi’s Super Bowl ad sparks influencer backlash

The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators have defended Poppi’s campaign, arguing that the brand’s exposure justifies the marketing spend.

Hosted on MSN · 3d

Poppi Fumbled With Its Vending Machine Marketing Tactic — Here's Why People Are Mad

Poppi reportedly sent custom $25K vending machines and free soda to select influencers, sparking backlash for being out of touch. All the details.

BuzzFeed on MSN11h

Here's What You Really Need To Know About Poppi, Olipop, Culture Pop, And Other "Gut Healthy" Sodas, According To Dietitians

O’Meara added, "Probiotics are typically found in fermented foods like kimchi, sauerkraut, kombucha, or even sourdough.

21h

Poppi’s influencer vending machine backlash—what marketers can learn

Poppi’s viral Super Bowl influencer gifting campaign backfired when social media users started criticizing its choice of ...

11hon MSN

Are ‘healthy’ sodas actually good for you? What benefits Olipop and Poppi actually have

What prebiotic sodas claim. Both Poppi and Olipop are “prebiotic” sodas, meaning they theoretically feed the good bacteria in ...

2don MSN

Poppi Is Getting Backlash for Their Vending Machine Stunt with Influencers — Here's Why the Internet Is Up in Arms

Here's what to know about the Poppi vending machine controversy, including how it started and what the brand owner has said ...

First for Women on MSN2d

Why Poppi’s $25K Influencer Vending Machine Stunt Didn’t Go as Planned

If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...

2don MSN

Poppi soda slammed for ‘out of touch’ influencer stunt: ‘Definitely not buying another one’

The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...

Hosted on MSN1d

The Poppi Soda Controversy Is Bubbling Over. Here's All The Tea

As part of its Super Bowl advertising plan, the prebiotic soda brand Poppi made a move which has caused a surprising amount ...

2d

Poppi sent vending machines to influencers — and it majorly backfired

The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...

1d

Popular Soda Brand Faces Backlash for Viral Vending Machine Stunt

Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.

Hosted on MSN1d

Poppi's Big Game Blowout Left the Door Open for Its Competitor

Supposedly the Super Bowl is about two football teams playing for rings, cash, and a spot in sports history, but this year's ...

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