Today, influencers and social commerce drive both culture and customer demand. Which is to state the obvious that all of us know—even if we’re not talking about it—and that’s that today’s customers ...

Talking with agencies, brands and holding companies over the last five years, I find their LGBTQ+ employee resource groups share similar, broad goals: Recruit/retain queer talent. Create Pride events.

Google’s latest announcement on the future of third-party cookies has sparked a mixture of frustration and renewed urgency across the ad tech sector. While some industry experts were adamant that ...

For decades, the world’s biggest brands have had an unfair advantage in marketing – not just because of massive budgets, but because of something most others lack: insights. Competitive intelligence.

Gen Alpha is already rewriting the rulebook on culture, technology and brand value, and they’re doing it in ways that are distinct and fast evolving. This generation isn’t only shaping their own ...

Have you ever come across an ad that feels less like an advertisement and more like an invitation to play? That’s a playable ad — an ad creative format that lets users try an app before pressing ...

In this episode of the Business of Marketing podcast, we’re joined by James Grant, SVP and Head of Advanced TV at Equativ, a global ad tech platform powering the future of video advertising James ...

In an age where technology is reshaping every facet of our lives, the debate between human originality and artificial intelligence (AI) continues to gain momentum. At the heart of this discussion lies ...

The “AI-first” mindset emerged from Silicon Valley as a rallying cry: look first to AI to solve every business problem before considering any other option, including finding people to help. Lately, AI ...

Join Katie as she talks with Lauri Kien Kotcher, CEO of quip for a conversation on her unique career journey, embracing challenges, her midfielder mindset, navigating career moves, networking, and ...

Marketing Mix Modeling (MMM) tools are essential for advertising and marketing teams looking to optimize budgets, forecast sales, and evaluate campaign effectiveness. CMOs leverage them for strategic ...

The land of the free. The home of the brave. And the dream of many, the world over. “The shining city upon a hill”, as Ronald Reagan quoted. From the Declaration of Independence, through the ...