Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

YouTube Shorts offers a dynamic and engaging way to connect with audiences in bite-sized bursts. If you're ready to dive into the world of vertical video, here's your guide to getting started with ...

Watch your favorite artists’ performance alongside your favorite creator. Fans watch Coachella on YouTube from all over the world. In fact, more than half of the views on the official Coachella ...

The power of technology can unlock creativity and connection. As AI continues to evolve, we're committed to ensuring it's used responsibly, especially when it comes to protecting creators and viewers.

Who knew an hour-plus video breaking down a meme's history could be so gripping? Shoutout to the creators mastering the art of the deep dive. Ever find yourself clicking on a YouTube video promising a ...

Here at YouTube, we're constantly inspired by the creativity and innovation happening across our platform. We recently had the chance to hear from award-winning video journalist Cleo Abram (creator of ...

Go behind the scenes at Dude Perfect's new Frisco, TX headquarters and discover 5 fascinating creator economy jobs you might not know about. A new era for creator-led entertainment has dawned in ...

The digital landscape is constantly evolving, and with it, the definition of a creator. A new wave is revolutionizing YouTube powered by Virtual Creators, animated avatars and digital personas that ...

Watching Lady Gaga light up the screen in my living room. About midway through her Friday night set at Coachella in Indio, California, Lady Gaga declared that—as a romantic gesture to the crowd—she ...