Asia Video Industry Association (AVIA) organises 'Future of Video India 2025' conference to discuss issues regarding content ...

While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.

As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity ...

As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla ...

From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first ...

By championing fearless, boundary-pushing childhoods, Horlicks quietly updates its promise of ‘growth’ for the 21st ...

As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not ...

Our weekly roundup of the latest appointments and account wins news from KidZania India, Crobstacle, Design Ink. SRV Media, ...

The data-led platform will provide brands with audience intelligence, talent discovery, and real-time performance tracking.