NDTV has recently announced the addition of three accomplished editorial professionals to its NDTV India newsroom — Subhankar ...

A century-old company wakes up one morning to discover that their carefully cultivated brand image has become as relevant as ...

Niraj Ruparel, Creative Tech Lead, WPP India & WPP Media, writes on why it is the era of co-creation and how collaboration is ...

NeoNiche Integrated Solutions, a full-service experiential marketing firm has announced its recent partnership with Butterfly ...

Over the years, Prajakta has carved a niche for herself with her relatable content, strong screen presence, and honest ...

Tata Group has once again emerged as India’s most valuable brand, with a brand value pegged at USD 31.6 billion, according to ...

Britannia Good Day has launched a special edition Flavours of Equality Pride Pack, a refreshing take on inclusion, ...

“The best marketing doesn’t feel like marketing” – Tom Fishburne quoted this ages ago; however, this still resonates very well in the current times. There is no rulebook for marketers on developing ...

Medialister has launched its official affiliate programme. The initiative is aimed at clients — brand managers, media buyers, content marketers, PR agencies — who want to monetise network by referring ...

Nitin Khanna, Vice President of Marketing at Acko, shares how the company has direct access to customer data, allowing it to ...

According to the Commission, Meta’s current subscription model does not meet the criteria, as it does not offer a less ...

Zee Entertainment Enterprises Ltd’s (ZEEL) latest strategic move to raise over Rs 2,200 crore through a preferential issue of convertible warrants to its promoter group seems to have hit a roadblock, ...