Reporting to Chief Revenue Officer, Paolo Mulè, Sawhney will focus on expanding the company’s footprint across Asia Pacific ...

Hindustan Unilever Ltd (HUL) expanded its influencer marketing network from to over 12,000 in FY2024-25 from 700 creators ...

Apart from brand deals, casual gamers and esports professionals earn anywhere in a month between Rs 75,000 to Rs 1.5 lakh via ...

A new wave of style-conscious youth in Tier 2 & 3 cities is driving demand for trendy menswear, pushing brands to expand, go ...

Trade analysts, industry watchers affirm that there is a need for some discipline in streaming movies to boost box office ...

In India’s vibrant and ever-evolving advertising landscape, more brands are beginning to shed tokenism for authenticity ...

As more Indian brands pour resources into digital-first strategies, organic visibility on Google has become the equivalent of ...

Neel Pandya has stepped down from his role as CEO, EMEA & APAC and Global Head of Partnerships at Pixix, closing a transformative five-year chapter at the AI-led marketing infrastructure firm. Joining ...

SJ Uplift Kabaddi Pvt Ltd, the exclusive rights holder for both the World Super Kabaddi League (WSKL) and the Uttar Pradesh Kabaddi League (UPKL), has announced the launch of the inaugural edition of ...

In an era defined by heightened consumer discernment, declining attention span and hyper-competitive markets, scale-ups find themselves at a critical juncture. Traditional branding tools - campaigns, ...

In this guest column, Devapriya Khanna, Founder of Connexus Global Ventures, shares why experiential branding is key for scale-ups looking to grow beyond traditional campaigns.

“The best marketing doesn’t feel like marketing” – Tom Fishburne quoted this ages ago; however, this still resonates very well in the current times. There is no rulebook for marketers on developing ...