Discover how data, AI, and video are transforming B2B personalization to meet buyer expectations and drive success in 2025.

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and ...

Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for ...

B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain constant amid all the change. An infographic (below) from Team4, which was ...

The average CPM for advertising delivered via Facebook Ads Manager steadily rose from March to August 2020, according to recent research from Social Insider. The report was based on an analysis of ...

Apple is the most valuable brand in the world this year, with a brand value of $880 billion, followed by Google ($578 billion) and Microsoft ($502 billion). That's according to Kantar's annual list of ...

Few marketers would dispute the statement that it is the sum of all customers' interactions with a company, over time, that ultimately creates or destroys that company’s brand value. Yet few companies ...

Everyone loves a personalized and appropriate gift, including prospects, leads, and existing customers. A gift can serve as a tangible connection between the giver and the recipient, helping to ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...

Businesses are at a crossroads. Solutions are not standing out from the crowd Brands are struggling to stay relevant, as technology evolves at a rapid pace Buyers are overwhelmed by choices and ...

Around this time of year, companies are starting to kick off their budgeting process for the next year. But before you open those spreadsheets and start moving decimal points around, you're going to ...

Email open rates are a key indicator of email marketing success, signaling whether your campaign has captured the attention of its intended audience. Despite their flaws as a metric—caused by factors ...