User-generated content, or UGC, refers to photos, videos, reviews, and other posts created by customers, fans, or creators ...

FiveTwoNine and Billion Dollar Boy have relaunched The Creator Fund in partnership with Patreon, selecting 20 creators to attend Cannes Lions 2026 with structured access to industry programming, brand ...

Most brands still treat Influencer Marketing like a media buy: select a creator, rent their audience for a week, and move on, ...

Most creators earning six figures are still one brand contract away from zero. According to Pylo founder Pierre-Louis ...

Oracle revealed its financial position in TikTok’s U.S. operations through a quarterly filing on March 11, disclosing that ...

B2B marketing has a trust problem. Paid acquisition costs are rising, AI is flooding every channel with indistinguishable ...

Public opinion was once formed in newspaper columns and television broadcasts. Today, according to Brooks Miller, a new ...

Yamammi, a Dubai-based Influencer Marketing and UGC (user-generated content) agency founded in 2024, was created to solve a ...

Building a hit preschool show has never been harder. Commissioning decisions are more cautious, platforms are pulling back on marketing support, and the window between a show’s debut and its ...

Creator marketing is no longer experimental. The budgets are real, the teams are built, and the results are measurable. Yet most brands are still leaving money on the table by treating creators as ...

Every February, brands spend millions on 30-second Super Bowl spots designed to generate buzz that fades by Monday. Vita Coco‘s marketing team spent that budget differently this year, and the results ...

Play.Works has launched “Law By Mike,” the legal education creator with more than 17 million YouTube subscribers and roughly ...