AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts ...

Anecdotal reports and an SEO jobs study describe a search marketing industry undergoing profound changes, not only in the ...

This guide breaks down Amazon’s IPI system and shows you how to stay in stock, dodge penalties, and protect your margins.

ChatGPT leads the AI search market with an 80% share, while traditional search engine use reportedly declines.

Schema Markup helps to support how LLMs understand content. Here’s how to scale it for real search gains and business value.

A study analyzing Google vs ChatGPT traffic finds Google keeps users on its site longer, but sends the most traffic overall.

Google’s report highlights its progress in spotting scams. Its AI systems block hundreds of millions of harmful search ...

Apple is exploring AI search engines like ChatGPT for Safari, signaling a shift from Google’s $20B deal. How will this ...

Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while ...

Hidden silos that have nothing to do with technical SEO or backlinks in organizations can be the most hurtful wasting budgets ...

Google pushed back on a news report suggesting Search traffic is declining, saying query volume is still growing.

Google's updated QRG now includes fake EEAT content and other deceptive practices, signaling the importance of authenticity ...