The Vermont-born Ben & Jerry’s has long been associated with progressive politics and social justice causes — and has navigated a rocky road with Unilever for the past several years.
Ben Cohen and Jerry Greenfield are reportedly looking to reacquire the beloved ice cream brand, claiming its corporate owner has muzzled the company’s social activism.
The founders of Ben & Jerry’s have expressed interest in buying back their namesake ice cream brand from Unilever Plc, according to people familiar with the matter.
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