Adidas attributed the dip to a Yeezy-related decline. The brand terminated its lucrative partnership with Ye, formerly Kanye ...
The brand says it has momentum, though some analysts wonder what will follow the current hype around its legacy Terrace ...
After more than two years of disputes, Adidas and Kanye West have officially ended the conflict. On Tuesday, October 19, the ...
Adidas plans to sell remaining stocks of Yeezy sneakers from its defunct partnership with Kanye West, for at least the price it cost to make them. The firm cut ties with the rapper and fashion ...
The guidance assumes Adidas will sell the rest of its Yeezy inventory, on average, at cost. The preliminary Q3 results are the latest sign that Adidas is recovering from the Yeezy saga ...
Sneakerheads are seemingly turning to Crocs, Puma ... compared to 11 last year. Adidas said it intends to sell Yeezy silhouettes without the Yeezy branding as early as this year.
Adidas has about 1.2bn euros (£1bn; $1.3bn) worth of Yeezy shoes sitting in storage. Mr Gulden said the firm had decided to sell some of the merchandise, instead of donating it, because it did ...
At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...
It’s part of the business.” The end of the partnership left Adidas with Yeezy stock worth over £1bn. The company decided against destroying it and giving it away wasn’t an option as it ...