The Nike Air Yeezy 1 Prototypes have an estimate of $ ... and will be on display in Hong Kong from Friday. In recent years, sneakers have gained the same collectable status as wine or jewellery.

The brand says it has momentum, though some analysts wonder what will follow the current hype around its legacy Terrace ...

The guidance assumes Adidas will sell the rest of its Yeezy inventory, on average, at cost. The preliminary Q3 results are the latest sign that Adidas is recovering from the Yeezy saga ...

Excluding Yeezy, revenue grew in the region from the year-earlier period. In the region that includes China, Taiwan and Hong Kong, revenue jumped 8.7%. Overall, Adidas’s sales were up 7.3% at 6. ...

Adidas saw strong growth in Greater China in the third quarter, while sales in North America excluding Yeezy shoes were up thanks to improving brand image, the company said on Tuesday.