The “Just Do It” slogan feels like it’s been around forever, but it actually only came about in 1988, when ad executive Dan ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years ...

"These slogans aren’t just marketing tools, they’ve become part of our language, humour and shared experiences, reflecting the essence of British culture and the creativity of the ad industry ...

The research, conducted by YouGov on behalf of the Advertising Standards Authority (ASA), surveyed 6,808 people across the UK, asking them to recall a slogan or strapline from an ad they remembered.

What seems like a good ad for a zoo was actually an advertising campaign from popular clothing retailer H&M. Released in 2018, the slogan itself doesn’t appear to have much wrong until you ...

Yet, a slogan is one of those vague advertising concepts that can have different purposes. Your challenge as a business operator is to match your slogan with a well-defined purpose.

GM launched its latest ad slogan, Together Let’s Drive, in South American countries starting with Chile, using the Spanish version "Manejemos Juntos." ...

There is no one-size-fits-all solution when it comes to advertising budgets. The amount you spend depends on your audience, the value of each lead to your business and what you can afford to spend.

“That’s why we go to Iceland” is the new tagline to replace, “That’s why mums go to Iceland”, with the word “mums” used in its original incarnation of the slogan in 1970s adverts.

AD FURY H&M accused of sexualising young children with school uniform ad – as slogan reads ‘make those heads turn’ Psychologist Dr Pam Spurr said: 'Boycott H&M. A shameful exploitation of girls' ...