When he first heard Coca-Cola remade its ‘Holidays are Coming’ campaign using AI, System1’s Andrew Tindall felt ill. After ...

As you prepare your business for 2025, commit to understanding both your business goals and your audience’s expectations.

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

What are the most significant trends you’re seeing in the mobile telecommunications industry right now? Firstly, and a rather ...

They’re the smiling platonic ideal of the travel influencer: young, attractive, posting from exotic locales. But something’s ...

Argus raised the firm’s price target on HubSpot (HUBS) to $835 from $720 and keeps a Buy rating on the shares after its Q3 earnings beat ...

In the relentless pursuit of digital innovation, businesses often find themselves enamoured with the latest social media ...

Candidates behave like buyers, so can an e-commerce-inspired recruitment marketing plan attract more job seekers?

Why SEO is Vital for Every UK Company Riding the Digital Tide In this digital age, the UK market is getting more and more ...

Expert Tips for 2025 Irish businesses are facing a common challenge: doing more with less. As energy costs surge and customer expectations evolve, efficiency isn’t just a buzzword—it’s the difference ...

AI is dominating the conversation in nearly every industry, and insurance marketing is no exception. McClinton highlighted AI ...