After more than 50 years, how far-reaching is the NBA logo, based on your many other logos? I judge things on impact, and it’s No. 1. I speak a lot to groups and I’m introduced as the guy who ...

NBA logo creator Alan Siegel says he chose Jerry West’s likeness by accident after spotting a snapshot of the Lakers icon in ...

After graduating from Cornell in 1960, Alan Siegel had no idea what to do with his life — and he certainly wasn't planning on changing the face of MLB and the NBA. So, he went to law school ...

The red, white and blue logo came to life in 1969 by Alan Siegel, a branding pioneer whose agency created that logo and others for many major corporations: Bank of America, AARP, Xfinity, Arby’s ...