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When your brand isn’t rooted in anything real, every ad, post and pitch feels a little disconnected. The customer notices it ...

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The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

At 30|90, the team doesn’t just serve as an agency—they function as an extension of their clients’ in-house team. That close ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, ...

Marketing has transformed dramatically over the last decade. What once relied on print ads and billboards now demands agility, data fluency, and strategic digital execution. Yet despite all these ...

The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Daily Maverick’s ...

New releases in 2025 focus on AI integration, automation, and data-driven marketing strategies.Top marketing books offer ...

Changing markets can disrupt even the most well-laid plans. Here’s how to adjust and come out on the other side. Most trading ...