As the head of marketing at a start-up brand, staying ahead of marketing trends is vital to the success of our business.

It's easy to get swept up in the world of data. But if you work in the marketing field, you may have noticed a recent shift when it comes to measuring success.

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role ...

We know that customer needs and preferences are constantly evolving and growing more complex by the day. That evolution is ...

While digital marketing strategies may contain similar characteristics across brands, each strategy and its tactics will look different. Strategies are not a “one size fits all.” ...

Given all of the above information, create a marketing strategy that includes a six-month plan, keywords to target, several blog topics, and best practices.

After all, a marketing strategy isn’t all that useful until you start acting on it. Here’s the process I use for new businesses: Set clear goals with defined metrics for success.

Artificial Intelligence; AI Marketing Strategy: How to Use AI for Marketing (Examples & Tools) AI technologies like machine learning and natural language processing can automate and optimize ...

For example, the best marketing strategies to use for protection from 2015 to 2019, when prices were between $3.50 and $4.00, were very different than the best strategies to use in 2010-2012 or ...