Parade. Powerade's new "extra sour" sports drink flavors are finally getting their moment to shine in the limelight. Last ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

Powerade to offer 50,000 iPods in on-pack competition. LONDON - Coca-Cola energy drink Powerade is launching an on-pack promotion giving away 50,000 iPod Shuffles as part of its partnership with the ...

Interestingly, Powerade actually placed third in overall sales last year, falling behind the increasingly popular sports drink Body Armor, which reported earnings of $1.49 billion in 2023.