When it comes to Black Friday, Amazon is taking center stage. The retail giant just announced its official Black Friday sale will begin on November 21 and run through December 2. From Dyson and Levi's to Hot Wheels and Ninja, you can expect tons of massive markdowns on your favorite name brands.

Amazon lightning deals are always changing, but we found the very best ones to shop today. Save up to 69 percent on comforters, cotton bed sheets, scented candles, winter fashion, air purifiers, and so much more ahead of Black Friday and Cyber Monday.

After all, a 4-pack of Apple AirTags is currently $70 (the best price we've ever seen) and unlikely to dip lower. We also spotted a sought-after iRobot Roomba for $140 (a record low), along with deep discounts on a Dyson heater and fan, Apple iPad — oh, and don't forget the kiddos. Scoop up a Lego Disney Advent Calendar for its best price to date.