The Australian Registrar of Trade Marks strips the rap icon of local merchandise protections after finding a lack of active ...

Eminem has opposed the brand’s use of the name, arguing that Swim Shady is too closely associated with his famous alter ego ...

Unlike most of them, he trails fame, fans and property damage in his wake. He is also a 1,000-kilogram (2,200-pound) elephant seal. In June, the bellowing and blubbery 5-year-old mammal hauled himself ...

We're cooking raw with the Doonside boy for this Like A Version – eetswa king himself Hooligan Hefs taking on Linkin Park's ...

Eminem has lost a trademark battle with an Australian swimwear company over its use of the name ‘Swim Shady’. The rapper, ...

Eminem has lost a trademark battle against the Australian beachwear brand Swim Shady. The U.S. rapper, who is also known by ...

An Australian beach lifestyle brand has won a trademark battle against US rapper Eminem, securing the right to use the name ...

Sydney beach brand Swim Shady has won a significant round in its ongoing trademark fight with rapper Eminem after The ...

The rapper had attempted to effectively block the Australian brand from trading under the name Swim Shady in Australia in a ...

Australian start-up company Swim Shady has scored a stunning court victory in their David and Goliath battle with rap giant ...

Kim Kardashian and Kanye West’s 13-year-old daughter, North West, is at Paris Fashion Week – without either of her parents.