Previously, Shubhra Sethi was EVP and Head of Product, Revenue Strategy, and Customer Marketing - Sports at Disney Star ...

The core strategy for any B2B company is affiliate marketing. The benefit of expanded reach and revenue growth allows the business to partner well with the affiliates. Businesses can promote their ...

Following the company’s disappointing H2 results, Joshua Schulman presented ‘Burberry Forward’ — a detailed plan that ...

Customer-centric focus is essential. B2B success depends on prioritizing customer relationships and long-term value creation.

Learn how to optimize your PPC budget for maximum impact. Allocate your resources effectively across platforms and achieve your marketing goals.

The dynamics of B2B buying are evolving and brands need to adapt to meet the shifting expectations of modern buyers. We ...

I am Hee Jun Chung, IRO of SK Telecom. Thank you for joining SK Telecom’s earnings conference call. Today, we will first ...

So how do B2B marketers maximise the potential of thought leadership within revenue conversations, in turn generating maximum ...

Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops.

Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's struggling with brand.