Which sources and studies about B2B marketing can genuinely lay claim to providing insight that’s authoritative, objective ...

B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned ...

Ensuring sales and marketing teams work together is the key to business growth, Expleo’s global marketing manager Siobhan ...

Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

Customer-centric focus is essential. B2B success depends on prioritizing customer relationships and long-term value creation.

It's high time we bridge the gap between B2C and B2B content marketing, using the strengths of B2C strategies to bolster B2B outcomes. The concept of storytelling is often associated with B2C, where ...

Discover why dirty data undermines B2B marketing efforts and learn ways to improve data quality to drive effective campaigns ...

The modern B2B landscape is moving faster than ever. Our annual dentsu B2B event, held this year at the iconic Tate Modern, was a morning of future-focused talks, panels and insight from some of the i ...

Empowering Businesses Through AI-Driven ERP and Digital Transformation: The Visionary Leadership of Ms. Pratiksha Agarwal.

Be transparent about AI use. Trust is vital, especially in thought leadership. Be upfront about when you’re using an AI ...

Reltio Enrichment with ZoomInfo combines Reltio Data Cloud™ with ZoomInfo’s extensive B2B database, providing sales and marketing teams with real-time data and insights about customers to ...

Terminus is an account-based marketing (ABM) platform that helps B2B vendors and agencies reach prospects at target accounts ...