The modern B2B landscape is moving faster than ever. Our annual dentsu B2B event, held this year at the iconic Tate Modern, was a morning of future-focused talks, panels and insight from some of the i ...

Sales planning is a crucial part of the business-to-business (B2B) sales process. It determines your sales goals, how to ...

Q3 2024 Earnings Call Transcript November 14, 2024 Operator: Ladies and gentlemen, good morning, and welcome to the ...

Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

Ensuring sales and marketing teams work together is the key to business growth, Expleo’s global marketing manager Siobhan ...

Following the company’s disappointing H2 results, Joshua Schulman presented ‘Burberry Forward’ — a detailed plan that ...

Empowering Businesses Through AI-Driven ERP and Digital Transformation: The Visionary Leadership of Ms. Pratiksha Agarwal.

Sushant Sreeram has been appointed to head marketing at the newly formed Reliance Industries-Disney Star joint venture ...

Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and ...

Which sources and studies about B2B marketing can genuinely lay claim to providing insight that’s authoritative, objective ...

So, today, in this post, we will explore some creative ways to use custom-printed products to boost your marketing strategy. These items serve as branding tools and create experiences, reinforce ...